From strategy to aligned action.Ā We help leaders solve the right problems, co-create better solutions, and build Human-Centred Design Thinking capability – thoughtfully enhanced by AI.
From strategy to aligned action.Ā We help leaders solve the right problems, co-create better solutions, and build Human-Centred Design Thinking capability – thoughtfully enhanced by AI.
We help leaders solve the right problems, co-create strategy into aligned action, and build Human-Centred Design Thinking capability ā thoughtfully enhanced by AI.
Leaders operate in a complex, fast-changing, and uncertain world.
Success requires teams that understand customers, align around priorities, and execute with confidence.
At Doodle Design, together with DoodleA ā Design Thinking Academy, we help leaders and teams solve the right problems, design value customers care about, and build Human-Centred Design Thinking capability – thoughtfully enhanced by AI.
Through co-creation, rapid learning, and practical application, we help organisations turn strategy into aligned action and deliver better outcomes for customers, employees, and the business.
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āWe were delighted with the outcome from our collaboration with Doodle, facilitated through a tailored design thinking led workshop. The results provided alignment amongst key leadership, with multiple pillars to deliver our strategy for 2026 and beyond.ā
What impressed me most was how Doodle Design brought our leaders together opening hearts, strengthening trust, and helping us show up and work together as one unified team. The experience didn’t just create a workshop; it created momentum for how we want to lead and grow, together.
The workshop was an inspiring showcase of collaboration and creativity, generating practical yet forward-thinking ideas to reimagine the future of Automotive and EV. By placing the customer at the heart of every solution, participants developed innovative, customer-focused strategies that offer a clear roadmap for all stakeholders in the customer journey, paving the way for 2025 and beyond.
The teamās live graphic recording was a remarkable demonstration of how visual storytelling can enhance audience engagement and comprehension. The interconnected doodles, summarizing keynotes on transformation and innovation, not only provided a vibrant recap but also stimulated thought-provoking discussions.
Mr. Chris and his team did a really good job in designing and facilitating the Design thinking workshop to solve our business problem. Although we have gone through several similar workshops with both internal L&D department and external training institutes, but Doodle offers the sessions in a beyond level: a more comprehensive view and more practical tips that we can apply right away in the real world.
We worked with Doodle Design in a strategy workshop and a facilitation skill course. Both were practical, well-organized and definitely inspiring. Design thinking methods are truly transformative.
We would like to express our appreciation for the two-day online training on Design Thinking at Prudential. Your expertise and enthusiastic approach have provided us with valuable insights and tools to navigate problem-solving and innovation. We appreciate your dedication to sharing knowledge and assisting us in enhancing our skills in this pivotalĀ domain.
On behalf of the ABBank team and personally I would like to express my gratitude for the opportunity to collaborate with Doodle team.The experience has been truly rewarding, and I am grateful for the chance to work together. Doodle demonstrated great knowledge, professionalism, and enthusiasm – especially Chris powered by a lot of coffee. We are excited about the potential of scaling Design Thinking-led ways of working across other leadership levels and rolesĀ atĀ ABBank
Thanks for the Strategy Facilitation Workshop, Doodle. People really enjoyed it. It is a great inspiration and direction for our future work with the ExecutiveĀ Committee.
Our brand refresh process with Doodle Design was highly collaborative and resulted in a product we are very proud of. Their iterative and customer-centered approach is exactly what we were looking for to ensure our brand would resonate with the right audience.
Doodle Design was amazing to work with! They mobilized a team (at the last minute) to help design and carry out a product research plan to test five different product prototypes to determine what breakfast product Dutch Lady should invest in.
The 3 years strategy vision was made clearer with the power of Design Thinking and Doodle teamās facilitation. Doodle’s team challenged and helped us think outside the box and re-look at what we do with different lenses.
As a marketing leader, I can see how the power of Design Thinking by Doodle inspires greater performance and potential in MSB’s team. The trainer was good at getting the best out of us, making us excited about our transforming marketing strategy.
Everyone saw the benefits of Design Thinking and wholeheartedly put it to use. The better news is this great collaboration, involving every teammate, helped us create some of the best ideas we have had.
The Sentry is a result of synergy, deep customer empathy, and strategic thinking. Doodle visual execution is the icing on the cake and really sets us apart from the competition
Design Thinking is an interesting and necessary method to improve our service. I was very impressed with the Doodle team. Our team had a smile on their face. It looked really fun and we achieved the results we wanted.
Doodle took us through a journey of strategy, ideation, and creation. We are so proud to show off the newly-born Sonatus, and Orbital brand to the world
We had a lot of thoughts and ideas. Doodle Team crawled into our heads and cleaned them up nicely
Chris and Doodle teamās Design Thinking approach, and facilitation skills lift up the studentsā energy to deliver their best results. Their attention and interest in Fullbright makes us feel confident.
We were impressed at Doodleās creative thought process. We want to do that again on another project. Look forward to working with your team again.
Chris and Nhuās energy, passion and knowledge really excites you and makes you keep āinnovatingā. Itās a world full of Rose and Green post-its for these two.
Looking at this brand identity created by the Doodle team is like sipping a glass of fine red wine. Itās so nice.
Hundreds of ideas were created in a 2-day Design Thinking workshop. With Chris and Nhuās facilitation, we clustered them to a powerful few. The team walked away with clarity to innovate better for the changing future.
1On1 English collaborated with Doodle to identify the problems we were solving. By running extensive user research, we have been able to iterate and improve our product and optimize our positioning
This is an outstanding Design-led collaboration producing fantastic results and a fresh new perspective that we will use going forward.
We were truly inspired by Doodle and their people who led the customer experience project with passion, courage and creativity.
We truly appreciate Doodleās hands-on approach to develop a solid, evidence-based brand strategy. The Design Thinking workshopping was helpful to unlock ways to communicate the right messages to our customers.
We had a vision to create a game-changing BNPL platform. Doodleās ability to marry aesthetic and strategic goals into an identity with a distinctive positioning and compelling story really impressed us.
