Ideas Experience Brands Culture Collaboration
Made
Great

Through the power of Design Thinking,
we help people and organizations
create human-centric ideas
for maximum returns.

Through the power of Design Thinking, we help people and organizations create human-centric ideas for maximum returns.

Let’s Innovate
DOODLE NOW

The world we live in is volatile, uncertain, complex and fast-changing. Leaders fear what they are offering today is no longer relevant in the coming years. Change is imperative.

How might we help?

Our “Co-Creative” and “Iterative” approach takes you closer to your customers to make better decisions and deliver strategic and meaningful solutions for any challenge.

A more customer-centric team. Break-through initiatives. A great experience. We’re here to win together. Explore how we help.

Strategic Design

Experience Design

Design Thinking Learning

FEATURED WORK
Keeping a Bank’s Promise Through Design-Led Culture
Design Thinking Road to a Merchant’s Heart and Mind
Bringing a notch to a stock experience
Adding Stimulation to a Bank Brand Plan
Finding Moments That Matter
Design Thinking for a Common Humanitarian Purpose
A Timeless Sound
Going Remote Creatively
All Work
The Community’s Design Inspirations
The Community’s Design Inspirations
Collaboration: The problem, The myth, The fact
Tools & Tips

Collaboration: The problem, The myth, The fact

In today's world, staying connected is easier than ever. However, we are drowning in the endless availability of technology and...
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Design is not just what it looks like..
Design Thinking How To's

Design is not just what it looks like..

Today users look at things in all aspects. Today designers make the products that work.
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Accountant
This is Doodle

Accountant

This role is responsible for planning and executing finance, accountancy, labor and legal activities to meet the business’ performance requirements...
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Doodle Out Loud
A bit more about our journey

A passionate team of Strategic, Experience, and Design Thinking Instructors & Facilitators

All great ideas start with a doodle. We’re here to help like-minded clients innovate for impactful returns. How did it start?

Our Story
Clients & Testimonials
Our brand refresh process with Doodle Design was highly collaborative and resulted in a product we are very proud of. Their iterative and customer-centered approach is exactly what we were looking for to ensure our brand would resonate with the right audience.
George Marshall (SSIS)
Digital Marketing Officer
Doodle Design was amazing to work with! They mobilized a team (at the last minute) to help design and carry out a product research plan to test five different product prototypes to determine what breakfast product Dutch Lady should invest in.
Jameel Somji
SpiNovation Labs Founder
The 3 years strategy vision was made clearer with the power of Design Thinking and Doodle team’s facilitation. Doodle's team challenged and helped us think outside the box and re-look at what we do with different lenses.
Manuela Spiga
Senior Manager, Careers, Alumni & Industry Relations, RMIT Vietnam
As a marketing leader, I can see how the power of Design Thinking by Doodle inspires greater performance and potential in MSB's team. The trainer was good at getting the best out of us, making us excited about our transforming marketing strategy.
Duong Ngoc Dung
CMO, MSB Bank
Everyone saw the benefits of Design Thinking and wholeheartedly put it to use. The better news is this great collaboration, involving every teammate, helped us create some of the best ideas we have had.
Drew Harkness
GM, Operations, SE Asia.
The Sentry is a result of synergy, deep customer empathy, and strategic thinking. Doodle visual execution is the icing on the cake and really sets us apart from the competition
Greg Ohan
Founder, The Sentry
Design Thinking is an interesting and necessary method to improve our service. I was very impressed with the Doodle team. Our team had a smile on their face. It looked really fun and we achieved the results we wanted.
Hisashi Suyama
General Manager, Suzuki Vietnam
Doodle took us through a journey of strategy, ideation, and creation. We are so proud to show off the newly-born Sonatus, and Orbital brand to the world
Thuy Hoang
Founder, Sonatus/Orbital
We had a lot of thoughts and ideas. Doodle Team crawled into our heads and cleaned them up nicely
Jonah Levey
CEO, Dreamplex
Chris and Doodle team’s Design Thinking approach, and facilitation skills lift up the students’ energy to deliver their best results. Their attention and interest in Fullbright makes us feel confident.
Vincent Pham
Manager of Partnership Development, Fulbright University Vietnam.
We were impressed at Doodle’s creative thought process. We want to do that again on another project. Look forward to working with your team again.
Won Sang (Lenny) Cho
Global Strategic Communication Group, VP, Hyundai Moto Company
Chris and Nhu’s energy, passion and knowledge really excites you and makes you keep ‘innovating’. It’s a world full of Rose and Green post-its for these two.
Chris Vanden Hooven
Country Manager, Cathay Pacific Airways
Looking at this brand identity created by the Doodle team is like sipping a glass of fine red wine. It’s so nice.
Francois Magnier
Founding President and Group Director, Archetype
Hundreds of ideas were created in a 2-day Design Thinking workshop. With Chris and Nhu’s facilitation, we clustered them to a powerful few. The team walked away with clarity to innovate better for the changing future.
Christian Leitzinger
COO, Pham Nguyen Food
1On1 English collaborated with Doodle to identify the problems we were solving. By running extensive user research, we have been able to iterate and improve our product and optimize our positioning
Cedric Le Quellec
Founder & CEO, 1On1 English.
This is an outstanding Design-led collaboration producing fantastic results and a fresh new perspective that we will use going forward.
Gricha Safarian
CEO, Puratos Grand Place Vietnam.
We were truly inspired by Doodle and their people who led the customer experience project with passion, courage and creativity.
Ha Vu
Project Lead, Pizza Hut
We truly appreciate Doodle’s hands-on approach to develop a solid, evidence-based brand strategy. The Design Thinking workshopping was helpful to unlock ways to communicate the right messages to our customers.
Vuong Nguyen
Digital Manager, Allianz Vietnam
We had a vision to create a game-changing BNPL platform. Doodle’s ability to marry aesthetic and strategic goals into an identity with a distinctive positioning and compelling story really impressed us.
Nikki Pham
COO, LIT Technology Co.