94% of leaders believe people and culture are the drivers of innovation.
Indeed, innovation comes from teams who share the right mindsets, skillsets, and ways of working — and apply them to real challenges with customers at the centre of every decision.
DoodleA builds Human-Centred Design Thinking capability that lasts. We help leaders and teams think smarter, collaborate more effectively, and make confident, customer-centric decisions in their day-to-day work.
Our approach enables Design Thinking to be adopted, scaled, and sustained as a practical way of working across the organisation.
All learning is thoughtfully enhanced by AI to accelerate insight and application, while keeping human judgement and empathy firmly at the centre.
We design and deliver highly interactive, in-person learning experiences focused on real business challenges. Teams learn by doing — applying human-centred mindsets, methods, and AI to live initiatives, with practical tools they can use immediately.
Our self-paced learning platform supports onboarding, refreshers, and scalable application across the organisation. Teams build foundational knowledge, deepen capability, and reinforce learning over time — with progress that can be tracked and applied directly to work outcomes.
We support leaders and teams through targeted coaching to embed new ways of thinking and working. Coaching creates space to untangle challenges, gain fresh perspectives, and build confidence in applying Design Thinking to complex, real-world decisions.
Our ‘A’ learning approach is shaped by years of empathising with learners’ real-world challenges and inspired by proven innovator mindsets. We believe meaningful learning comes from self-discovery and immediate application, not passive consumption.
That’s why our programmes are built around ‘learning by doing’.
Using our Ask. Aha. Act. approach, learners explore real challenges, generate insight, and apply what they learn straight away — helping learning stick and translate into action.
All learning is delivered by LUMA Institute–certified instructors and reinforced through our user-friendly, video-based, self-paced learning platform, enabling participants to revisit key concepts, reflect on learning, and confidently apply Design Thinking in their day-to-day work.
100+ real client use cases from Doodle Design client engagements across Vietnam, Southeast Asia and around the world
Thousands of professionals trained globally, applying Design Thinking to real business challenges
Built on a globally trusted Human-Centred Design system, delivered by LUMA Institute–certified instructors
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Implementing and Growing a Human-Centric Culture for the Future of BankingDesign Thinking Learning Journey: Learn. Do. Lead.
Design Thinking Pitstop
Design Thinking E-Learning Content
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Adding Stimulation to a Bank Brand PlanBrand Plan Innovation Workshopping -
Going Remote CreativelyDesign Thinking Training -
What’s it like to InnovateDesign Thinking Training -
A New Approach to Customer FeedbackDesign Thinking Facilitation, Idea Acceleration -
Adding an Innovation Seed to Future Lab ProgramDesign Thinking Training -
Adding a ‘Secret Ingredient’ to a Renowned ChocolatierDesign Thinking Culture Tranformation, Strategy Design
