Our Strategic Design helps clients achieve industry-shaping initiatives to bring better value to their customers through a new way of researching, ideating, prototyping, testing and launching to market in an agile and speedy way, starting from the customers’ journey.
Customer Experience Design
Get into customers’ every stage of their physical & digital journey and touch point to convert crucial moments into new opportunities.
Make a sustainable growth plan and roadmap to stay competitive, distinctive and win the heart and mind of target customers.
Re-frame the challenges and reimagine new solutions for an experience, service, product or brand in the most desirable, viable and feasible ways.
Customer Centric Innovation
Our “So-what” and “Now-what” principle in a Customer Journey led design process empowers and unleashes the most significant ‘insights’ to lay a strong baseline to win. By “looking again” at the smallest and most important piece of information from both internal and external perspective, we deliver the sweet spot of what customers truly desire, what makes business sense, and what it takes to bring ideas closer to customers.
Why Doodle’s Approach
- Zero constraint design starts with a mindset of being imaginative, being open to feedback and the discovery of ‘aha moments’.
- Somewhere in the chaos lies the biggest and most important piece of information or insight to inspire new ideas. It starts from “look again” to reframe the real challenges from the customers’ perspective.
- Customers are always the compass and have the ultimate voice for your decision making process.
Clients & Testimonials
Our brand refresh process with Doodle Design was highly collaborative and resulted in a product we are very proud of. Their iterative and customer-centered approach is exactly what we were looking for to ensure our brand would resonate with the right audience.
Digital Marketing Officer
Doodle took us through a journey of strategy, ideation, and creation. We are so proud to show off the newly-born Sonatus, and Orbital brand to the world
We had a vision to create a game-changing BNPL platform. Doodle’s ability to marry aesthetic and strategic goals into an identity with a distinctive positioning and compelling story really impressed us.
COO, LIT Technology Co.