In partnership with IDEO and a leading Peruvian conglomerate, Doodle Design designed and facilitated an immersive market exploration in Vietnam. The goal was to provide stakeholders with deep insights into the Vietnamese market, consumer behavior, and business landscape. This experience aimed to uncover new opportunities and inspire innovation for their organizations and markets in South America.
Doodle Design curated a bespoke itinerary for the visiting stakeholders, combining cultural immersion with strategic market research. We arranged meetings with local business leaders, facilitated field visits to retail and manufacturing sites, and conducted consumer interviews to provide a firsthand understanding of the Vietnamese market.
Through these experiences, participants gained valuable insights into emerging trends, customer needs, and opportunities, equipping them to apply human-centered solutions in their own contexts and markets.
Work Outputs
- Curated market immersion itinerary
- Consumer research and insights symposium
- Business leader meetings and site visits
- Cultural and contextual exploration of the Vietnamese market
