Many organisations launch new strategies, products, services, and policies based on leadership-led assumptions — without validating them with customers or teams first.
The result? Missed opportunities, wasted investment and resources, and ideas that fail to deliver value where it matters most.
With this traditional approach, research shows that over 75% of new ideas fail (expensively) when they go fully to market.
At Doodle Design, we believe innovation success comes from Design Thinking-led co-creation — bringing customers and teams together early and often to rapidly design, test, and refine strategies, products, services, and processes before fully scaling and going to market.
Through our Co-Creation & Customer Testing Programmes, we equip teams and organisations to turn assumptions into evidence and ideas into validated opportunities.
Our tailored, learning-by-doing workshops enable teams to:
Co-create strategies and solutions that balance customer needs, business goals, and internal capabilities.
Map customer journeys to reveal pain points, unmet needs, and breakthrough opportunities that are user-inspired and validated.
Rapidly prototype and test concepts with real users – gaining actionable evidence on what resonates, what doesn’t, why, and what needs to change (or be stopped).
Prioritise and scale the most promising ideas — reducing risk, improving efficiency, and accelerating speed to market.
Doodle’s Design Thinking-led, co-creative approach ensures teams become customer-inspired, evidence-led, and change-ready – building solutions that are desirable to customers, viable for business, and feasible to deliver.
We’ve facilitated Co-Creation & Testing Programmes with a variety of leading, innovative organisations, including:
Techcombank – Designing new CVPs and customer journeys to unlock growth.
F88 – Co-Creating Strategy Action Roadmaps and Customer Value Propositions
MSB Bank – Aligning squads around validated CVPs to guide product roadmaps.
Home Credit – Co-creating strategies, policies and solutions rooted in customer needs and behaviours.
Automotive industry – Leaders came together to share insights and ideas on ways to ‘reimagine the automotive & mobility industry’
Ready to Co-Create & Test your solutions with Your Customers and Teams?
Let’s discuss how Rapid Co-Creation & Customer Testing can work for your organisation.
