When a bank needed innovation, it decided to get closer to their most important asset, the customers. The marketing team had a purpose to innovate a new brand for 2022 and wanted a day with the core team members to create new, unusual, and desirable ideas. It wasn’t done in a meeting room. It was done 100% online using the latest digital collaboration tools and Design Thinking methods to break through.
A Design Thinking Learning & Acceleration Workshop was designed to center on MSB’s brand challenges for the upcoming year. Prior to the workshop, together with the team, we created a challenge statement as an initial hypothesis. This challenge statement was critical to bring along alignment and set a strong baseline for our collaboration together.
During the workshop, through the “Double Diamond of Design” approach, we emerged from a hypothesized challenge to a reframed one with a view of the customers we wanted to target for the upcoming year. With Doodle’s extensive experience in problem-framing and idea acceleration facilitation and the finance industry, we used different Design Thinking Mindsets and Methods to stimulate the thinking and push the limit to generate hundreds of ideas which were specific for MSB. Using different methods of ‘selecting’ and ‘prioritizing’ ideas, the team was able to spot some new final ideas to move forward with to drive their Brand Innovation for the year ahead.
