SERVICES
Learn
Do
Lead
Learn
Do
Lead
Design Thinking Learning Journey

Either your challenge is to embrace digital transformation, build a future-ready and customer centric team for faster decision-making and better ROI, we all need a common language of innovation – the customer.  Our LUMA Institute inspired “Learn. Do. Lead” learning program provides a go-to toolbox of  mindsets and methods to enable the innovation ambition of any businesses, no matter how complex the challenge is.  Through a hands-on,  “learning by doing” and co-creation approach, learners are exposed to solve real world business challenges and enhance new ways of thinking and doing to immediately apply and lead the change.

Design Thinking Learning Journey
The “Why. What. How” Foundation or Advanced program, Tailor-made for diverse teams, roles and goals, done in-person, or 100% online or hybrid.
Coaching and Enablement
Continuously check in and iterate the project performance using Design Thinking and the customer as the compass to achieve desired goals.
Become a Human-Centric Facilitator
Embed, lead and scale the transformation process to teach others and be the role model of the “learning by doing journey”
Design Thinking Content Development
Create a scalable, agile and customer- centric framework for the team to apply across immediately and long term
Culture Transformation Capability Design

Create a scalable, agile and customer- centric framework for the team to apply across immediately and long term.

Design Thinking Led Skill Development
Translate the benefits and application of Design Thinking mindset and toolsets into knowledge and skills for organisation advantage 
Our LEARN. DO. LEAD Approach
The “Learning by doing” ethnos  that allows purposeful ‘trial and failure’ is the key factor for any learner to grow and be the change enablers in their pursuit of innovation or transformation journey.  Inspired by LUMA Institute’s human-centered system of innovation and MURAL‘s Collaborative Intelligence Framework, the “Learn. Do. Lead” help equip people with mindset, capabilities and go-to resources to be more customer-centric, agile, aligned and creative. 
Why Doodle’s Approach
  • Curated, tried and tested knowledge, experience and expertise gained from practical and real business cases across industry in Vietnam, Asia and beyond.
  • Delivered by LUMA Institute Certified, experienced, business savvy instructors and facilitators, in both English or Vietnamese.
  • “Learning by doing”, highly interactive and stimulating built from real business challenges.
  • Enhanced with self-learning and interactive pre and post training resources.  100% developed and designed by the Doodle team. 
Clients & Testimonials
The 3 years strategy vision was made clearer with the power of Design Thinking and Doodle team’s facilitation. Doodle's team challenged and helped us think outside the box and re-look at what we do with different lenses.
Manuela Spiga
Senior Manager, Careers, Alumni & Industry Relations, RMIT Vietnam
As a marketing leader, I can see how the power of Design Thinking by Doodle inspires greater performance and potential in MSB's team. The trainer was good at getting the best out of us, making us excited about our transforming marketing strategy.
Duong Ngoc Dung
CMO, MSB Bank
Hundreds of ideas were created in a 2-day Design Thinking workshop. With Chris and Nhu’s facilitation, we clustered them to a powerful few. The team walked away with clarity to innovate better for the changing future.
Christian Leitzinger
COO, Pham Nguyen Food