In May of 2021, Doodle Design, with the partnership of YCP Solidiance and Mekong Capital, assembled 40 leading professionals across Vietnam’s healthcare industry, with the vital goal of enhancing the quality and efficiency of care provided to the population.
Flash forward to June of 2024, Doodle Design, Papaya Insurtech, KPMG and VNG Corporation management teamed up to co-organize the next iteration of Healthcare Reimagined Vietnam. This iteration gathered 50 leading stakeholders across the industry, challenging them once again, to use Design Thinking to collectively strategize for the challenge statement: “How might we apply technology to improve patient care?”.
This workshopping was driven by the formation of 3 distinct personas, created to communicate some of the different key needs of Vietnam’s vastly diverse population. These personas served as the compass behind the problem framing and problem solving phases, prompting the participants to design for the right solutions for the right people. Using an array of Design Thinking methods and ways of working, Doodle facilitated the workshop through Persona Profile, Rose-Thorn-Bud, Affinity Clustering, Starter Statements, Creative Matrix/Alternative Worlds, Visualizing-the-Vote, and Bull’s-
eye Diagramming.
Three Personas: Real-Life Patient Journeys
This workshopping was driven by the formation of 3 distinct personas, created to communicate some of the different key needs of Vietnam’s vastly diverse population.
The workshopping centered on three patient personas to ground discussions in real-world challenges:
- Mr. Empty Rx Prescription: Struggles with gaps in medication access.
- Mrs. Clueless About My Health: Lacks consistent healthcare records.
- Mr. High Cholesterol: Balances work stress with managing a chronic condition
The results of this human-centered, iterative and co-creative workshop process, were a staggering hundreds of unique ideas sparked. These ideas were collectively discussed, filtered, and prioritized using different Design Thinking methods down to 10 actionable ideas for these industry leaders and their organizations to operationalize into 2024.
This iteration of Healthcare Reimagined is another testament to the power of Design Thinking in achieving important goals, not just in traditional business, but also to gather the greatest minds in an industry to design for a common humanitarian purpose.
Themes & Actionable Ideas from the White Paper
- Technology as a Catalyst: The integration of AI and machine learning was recognized as pivotal in transforming healthcare, enabling more accurate diagnostics, better treatment outcomes, and empowering patients to manage their health proactively.
- Patient Empowerment: Tools like mobile apps and wearables offer real-time health insights, enabling patients to take control of their health with more informed decisions.
- Value-Based Care: The shift towards care models that focus on patient outcomes rather than service quantity is essential for reducing healthcare costs and improving care quality.
- Public-Private Partnerships: Collaboration between government and private sectors is essential to drive innovation and improve healthcare accessibility nationwide.
If you are interested in participating next year, please email hello@doodledesign.co
Download the full Healthcare Reimagined white paper below to discover how these emerging technologies can drive better care, operational efficiency, and health outcomes across Vietnam’s healthcare system.
