One of the biggest and outstanding benefits of using Design Thinking in brand and customer experience design is inviting the customers and key stakeholders into the process of co-creating together. Why? There is a big difference between what people tell us they do and what they actually do. By living in the real world of customers and truly empathizing with their feelings, thinking, and actions, we create something that they truly desire. In the co-creation workshop, through collaboration, unusual and great ideas are made. Guess what? Everyone is aligned and onboard to bring the idea to the next phase of action.
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