Design Thinking Made Simple: Iterative

Iterative can be many things:. A mindset. An approach. A method. But at the heart of this ‘term’, it is the spirit of “F.A.I.L” (First Attempt In Learning). The idea is to fail fast and to fail cheap to succeed sooner. Through the process of creating ideas, rapidly prototyping and testing with the right customers to gain quick feedback, we make it better and test it again until ideas are made great and desirable. In the design process, simply put, to iterate is to “Do it. Do it again. Fail. Do it better.”

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