Design Thinking How To’s

Design is not just what it looks like..

Today users look at things in all aspects. Today designers make the products that work.
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Customer Experience Design: Empathy

In Customer Experience Design, we care about customers at an emotional level. We ask questions like: “How might we help...
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Design and its power to change lives

Let's see why was Doodle reimagined to become Doodle Design and how great ideas of Design can be powerful in...
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Design Thinking Made Simple: What?

Design Thinking is the art and science of visualizing thinking into ideas and then into actions. In Design Thinking, everyone...
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Customer Experience Design: Finding Moments That Matter

Brands need to compete on an experience level, beyond traditional ways. But interaction between brands and customers is complex. It...
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Design Thinking Made Simple: Iterative

Iterative can be many things:. A mindset. An approach. A method. But at the heart of this ‘term’, it is...
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Customer Experience Design: Co-Creation

One of the biggest and outstanding benefits of using Design Thinking in brand and customer experience design is inviting the...
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Customer Experience Design: Persona Design

Persona Design is one of the main compasses that guides a brand or experience design on where to center. In...
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Don’t design for brands. Design for people interacting with brands

Customers are the ones who might choose to stay and also might choose to leave. They are the end of...
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