Persona Design is one of the main compasses that guides a brand or experience design on where to center. In creating a Persona, we use a holistic approach that touches all the customers’ senses – think, feel, say, and act. Using co-creation and a set of synthesizing and sense-making methods, Doodle translates interview findings, or customers’ pains and gains, to insights and eventually a future target Persona. What is the purpose of a persona? To create desirable future brands, products, services and experiences. After all, the key question is not only what you design but who you design for.
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