“Don’t design for brands. Design for people interacting with brands.”
Human who experience the products are the one who pay, enjoy, and might suffer. They are the ones who might choose to stay and also might choose to leave. They are the end of every design.
That’s why customers’ happiness should be the focus for every experience, touchpoints, all designers aim for. Using human-centered design as a compass to meet the needs of our customers helps us look at the right problems, identify the right solutions and create new opportunities.
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