Step into The Nexus – an evolution of the workspace, bridging downtown Ho Chi Minh City’s iconic past into a future that celebrates the city’s heartbeat: its people. The Nexus, a premium commercial space in central Saigon, aimed to establish itself as a standout destination in Vietnam’s competitive property market. To achieve this, it required a distinctive brand identity that could effectively communicate its core vision: “Innovation Through Connection.” The challenge was to craft a cohesive brand strategy and scalable identity that would resonate with both local and international audiences.
Doodle Design collaborated with Refico to develop a sophisticated and modern brand that embodied its unique vision. Through Design Thinking workshops, in-depth market research, and innovative design, Doodle defined a strong market position and created a premium visual identity. We also established clear brand guidelines to ensure consistency across touchpoints and delivered high-quality marketing assets, including a website, brochure, and collaterals, to engage stakeholders and drive the brand’s presence and leasing in the market. Work Outputs Brand Strategy & Positioning Brand Logo & Identity Identity Guidelines Marketing Website, Brochure & Collaterals https://thenexus.com.vn/
