Making breakfast everyday is simple. Innovating a new idea is a challenge. Launching the wrong idea to solve the wrong problem may be an expensive mistake. How might we design a breakfast solution that is desirable by customers and commercially viable?
Through Human-Centered Design Sprints, we make ‘low fidelity’ materials called “prototyping” to test directly with the right people. Through the process of ‘Making- Testing-Learning’, we gain feedback, iterate ideas, test again and again until we have the ‘right-fit’ solution, solving the right problem for the right people.
Sprints bring huge benefits of saving time, cost and most importantly, ideas are made great and desirable. What’s the secret of success behind Design Sprint? The right Human-Centered Design methods: Prototyping, Think-aloud-testing, Contextual Inquiry and Interviewing.
