Dreamplex is one of the leading co-working space Vietnam, a local pioneer in this industry. Taking its space and commitment to its members seriously, Dreamplex, together with Doodle Brands, re-defined its brand meaning and mission in the market. ‘Space for Success’ was born and the success story evolved.
A brand strategy co-creation workshop was facilitated between the Dreamplex and the Doodle Design team to answer the key question “What does the future Dreamplex brand stand for?”. The Design Thinking recipe of Rose. Thorn. Bud helped clear thoughts, imagination, and a wide range of clusterings of ideas. At the end of the workshop, and weeks of Affinity Clusterings, a Brand promise was crafted. An evolved brand story was born. And the rest of the marketing communications touch points were consistently inspired. We helped design UX structure, UI assets (color schemes, iconography, typo + photo visual…) and UI Design for the new website.
