Zuellig Pharma, a leading healthcare services provider across Asia, identified a need to partner with Doodle Design to equip their sales teams from across S.E. Asia with fresh, client-centered problem-solving skills to tackle and elevate client understanding, satisfaction, streamline internal processes, and drive growth.
Through a focused, one-day Design Thinking workshop, Doole was tasked to equip Zuellig Pharma’s sales teams to generate human-centered solutions for:
- Enhancing client communication for better engagement, understanding and conversion
- Optimizing internal workflows to meet critical deadlines without sacrificing quality
- Leveraging data-driven insights as a foundation for growth-oriented sales and marketing
- Raising client satisfaction with high-value clients
Doodle Design crafted and delivered an intensive, hands-on workshop tailored to Zuellig Pharma’s sales team needs. By guiding participants through practical, Design Thinking techniques, we helped the sales team reframe challenges, innovate solutions, and build actionable initiatives around client-centered engagement, efficiency, and growth.
The workshop agenda included:
- Problem Re-Framing: Defining core issues to address through affinity clustering and formulating “How Might We…?” questions, setting the stage for focused problem-solving.
- Ideation & Solution Development: Generating breakthrough ideas using Creative Matrix and Alternative Worlds techniques to ensure a wide range of actionable options.
- Prioritization & Action Planning: Collaboratively prioritising the high-impact solutions, enabling the team to align on concrete, achievable initiatives to fuel their Action Plans.
Outcomes:
- Develop Client-Centric Solutions: With Design Thinking skills to deeply understand client pain points, teams were able to generate solutions that directly addressed client needs, enhancing satisfaction and long-term relationships.
- Build Cross-Functional, International Collaboration: Working on shared challenges strengthened interdepartmental & international teamwork across teams within the S.E. Asian region, fostering a unified approach to client engagement and sales effectiveness.
- Cultivate Lasting Innovation Skills: Team members acquired ideation techniques they can apply in future scenarios, enhancing adaptability and creativity.
- Move Quickly from Ideas to Implementation: A structured action plan allowed the team to transition ideas into measurable, real-world impact.
