Shaping Vietnam’s Tech Genius

Tech Train




Strategy Design


One of the first – and very possibly the coolest – Tech centers in Vietnam, Tech Train is doing some amazing work to nurture and inspire the young Vietnamese tech community. Prior to coming to Doodle, Christo Hughes and his leadership team had a clear vision: they desired to change the country’s way of thinking among current and future generations.

How We Helped

The Doodle team took this aspiration on board and started to ‘doodle’ before hitting upon the way Tech Train would deliver a clear brand proposition for tomorrow: ‘Shaping Vietnam’s Tech Genius’. This brand proposition both highlighted the existing tech talent in Vietnam while also delivering the message that Tech Train would nurture and guide a generation to fulfil its immense potential.

Doodle team really empathised with what we had in mind and their proposed strategy and brand promise spoke to us immediately. A solid wrap up of some long chats, discussions, workshops and thoughts.
Christo Hughes
CEO, Tech Train
  • Working Together for a Healthy Future
    Strategy Design
  • Placing Deep Empathy in the Process of Brand Strategy Design
    Strategy Design, Design Thinking Facilitation
  • Getting Behind the Customer’s Steering Wheel
    Strategy Design, Idea Acceleration
  • The Pursuit of English Learning “Shark Bites”
    Strategy Design
  • From Insights to Fresh Ideas
    Design Thinking Training, Idea Acceleration