Making a Brand Crystal Clear
Client

O-WE

Industry

FMCG

Work

Prototyping and Testing

Background

O-We is a water brand developed and managed by the NGO 1001fontaines, which strives to train and empower micro-entrepreneurs within rural communities to produce and promote clean, safe drinking water. Doodle Brands was honoured to contribute to this sustainable mission that protects the health of rural populations. Our vision? To make a ‘crystal clear’ identity for O-We that would help make the brand visually recognisable and approachable.

How We Helped

Truly inspired by the brand’s mission and 1001fontaines’ goals, Doodle Brands sat down with the passionate leadership team. We began by ‘looking again’, examining the smallest and most important details related to the concept. Then we sketched out the brand story, listing some of the most compelling ‘reasons-to-believe’ in the project. We followed that up by crafting a carefully considered concept, which could be tested, and then brought to life. In the end, a ‘crystal clear’ water label had been created. What brought it all together? Nailing down the perception of water and getting the visuals just right helped us create an approachable and believable brand identity. perception and the art of making the visual the right balance to be approachable and believable.

The process that Doodle Brands team put together was a great mix of creativity and research insights. The messages and visuals really speak to the end-consumers immediately.
Romain Joly
Managing Director – O-We
  • Empowering Financial Inclusion: Design Thinking for GIMO
    Design Thinking Learning
  • Enhancing Sales Excellence: MSD/Merck Embrace Design Thinking
    Design Thinking Workshopping
  • Empowering Women Entrepreneurs with CARE International
    Design Thinking Workshopping
    Research
    Testing
    Experience Design
  • IDEO Market Immersion: Exploring Innovation Opportunities in Vietnam
    Strategic Design, Experience Design
  • The Nexus: Innovation Through Connection
    Experience Design, UX/UI Design
  • BIDV SmartBanking
    Design Thinking Workshopping, Experience Design
  • Driving the Future of Baking with Lesaffre
    Design Thinking Workshopping
  • Reimagined Automotive & Mobility
    Design Thinking Workshopping
  • Client-Centric Sales Transformation at Zuellig Pharma
    Design Thinking Workshopping

Dive into the details of the Reimagined Automotive & Mobility

Dive into the details of the Reimagining Healthcare V3.0 Case Study.

Dive into the details of the Bright Futures Case Study.

Why Design Thinking?

Ready to redefine how you think, communicate and collaborate in service of customers?