MVillage: Co-Creating Strategy Action Roadmaps
Client

M Village

Industry

Hospitality

Work

Strategy Co-Creation Design · Design Thinking Training

Opportunity

As M Village moved into a new chapter of expansion, the leadership team saw a meaningful opportunity: to intentionally strengthen alignment, shared ways of working, and cultural clarity—ensuring leadership cohesion grows alongside business scale.

With the ambition to become “The Most Admired Human-First Hospitality Company,” M Village sought a collaborative partner to help crystallize shared values, leadership behaviours, and cross-functional collaboration practices.

Our Approach

Doodle Design partnered with M Village to design and facilitate a customised Leadership Foundations Main Workshop Sprint, supported by pre- and post-work to sustain alignment and delivery of an implementation Action Plan.

The approach included 3 key steps, including:

1. Kick-Off Session, to build empathy and frame the challenges to address 


A grounding session where leaders: 


  • Understood the vision, strategic intent, and expectations
  • Shared early reflections on collaboration
  • Prepared mindsets & observations for open, honest sharing and co-creation in the Main Workshop to come

2. Main Workshop Sprint, to co-create the desired future 


A highly interactive session where leaders: 


  • Aligned on values, mindsets, and behaviours for operating as ONE team

  • Strengthened trust through cross-functional perspectives

  • Clarified current vs. ideal ways of working

  • Envision how teams want to collaborate in 2026 and beyond

  • Co-created actionable initiatives ready for make–test–learn implementation

3. Leadership Check-In (Self-Facilitated) 


Post-workshop, leaders received a guided reflection toolkit and reusable templates to run their own follow-up sessions -reinforcing ownership, accountability, and continued alignment.

Program Highlights & Outcomes

Key outcomes from the program included:

Human Connection & Team Openness 


A creative “superpowers” warm-up helped leaders visualise their strengths and build immediate trust, openness, and shared energy.

Clarity on Current & Ideal Ways of Working 


Through facilitated, structured cross-funtional team discussions, leaders identified what supports collaboration today – and what must evolve to work as ONE aligned team.

Co-Created Values & Behaviours 


The team defined values and guiding behaviours aligned with becoming The Most Admired Human First Hospitality Company.

Strategic Initiatives for 2026 & Beyond 


The workshop produced a set of actionable, high-impact team initiatives – ready for the team to take forward with ‘make–test–learn’ experimentation and implementation.

A Stronger, More Connected Leadership Group 


Leaders left with increased alignment, trust, and a shared understanding of how to collaborate, communicate, and make better decisions together.

Read more here about how Doodle equipped other organisations to co-create their Strategy Action Roadmaps to align their teams.

“What impressed me most was how Doodle Design brought our leaders together—opening hearts, strengthening trust, and helping us show up and work together as one unified team.The experience didn’t just create a workshop; it created momentum for how we want to lead and grow, together.”
Trang Nguyen
HR Director, M Village
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