MSD, a global leader in pharmaceuticals and vaccines committed to saving and improving lives through innovative health solutions, sought to empower their sales force to remain key players in an increasingly competitive market. By integrating Design Thinking methodologies into their strategies, MSD aimed to foster innovation and strengthen their competitive edge.
Doodle Design partnered with MSD to create a tailored learning journey, leveraging targeted methods from the Design Thinking toolkit. Together, we embarked on a co-creative process to develop detailed persona profiles, redefine priority challenges, and generate innovative solutions in service of MSD clients.
After extensive problem ‘re-framing’ through the lenses of clients, ideas were brainstormed. The most impactful ideas were captured in Concept Posters, enabling the teams to present their solutions in a concise, visual, and actionable format. This approach facilitated effective group critique and iterative refinement, equipping MSD’s sales teams to confidently engage with key stakeholders and end clients to shape the most impactful Action Plans to move forward.
Work Outputs:
- Design Thinking Learning Sessions
- Design Thinking Facilitation Workshops
- Specific Challenge Outcomes
- Action Plan & Business Development Design
