Lesaffre, a global leader in yeast and fermentation solutions, aimed to empower their Asia Pacific teams and distributors with client-centric mindsets and collaborative approaches.
Their objective: to gain a deeper understanding of their baking clients and generate innovative ideas to meet evolving needs.
Guided by the challenge statement, “How might we join forces to better understand our baking clients and spark fresh ideas to drive the future of baking?” Lesaffre partnered with Doodle Design for transformative Design Thinking workshops designed to equip their teams with the mindsets, skillsets, and tools to innovate effectively.
Doodle Design designed a hands-on, Design Thinking learning journey for Lesaffre, starting with a one-hour online kick-off session and culminating in a high-energy, half-day in-person workshop.
Kick-off Session:
Participants were introduced to Design Thinking principles and equipped with practical tools, including a ‘Client Template,’ to gather pre-work insights on local markets and client needs.
Workshopping:
- Discover: Teams explored client challenges from a human-centered perspective.
- Define: Together, they identified key opportunities for innovation.
- Ideate: Groups generated over 100 creative ideas and prioritized solutions tailored to client needs.
- Share: Participants refined their ideas through feedback and prepared actionable plans.
The Outcomes:
- Teams gained a richer understanding of their baking clients, uncovering pain points and opportunities for future growth, inspired by diverse regional perspectives.
- Cross-team collaboration fostered a culture of creativity, alignment, and client-centric innovation.
- Actionable ideas and frameworks emerged, ready to be implemented to drive results.
Impact:
This Design Thinking workshop empowered Lesaffre’s teams to reimagine their approach to client engagement, blending innovation and collaboration to align with their mission of driving the future of baking. Through human-centered Design Thinking, Doodle Design helped Lesaffre strengthen client relationships, uncover opportunities, and elevate baking for their clients across Asia Pacific.
