The investment landscape in Vietnam has witnessed significant growth over the past 15 years with 5,000 deals, as reported by VIR, a prominent investment newspaper. The 15th M&A forum has outlined some significant insights that shape our economic outlook forward

• M&A activities happened across diverse industries, notably Financial, Real Estate, and Healthcare services together accounted for 80% of disclosed deal value in the first 10 months of 2023. This is a good indicator that Vietnam has moved towards a more service-oriented economy, as shared by Warrick Cleine, Chairman and General Director, KPMG

M&A value breakdown by key sectors (2021 – 10M2023)

• In the next 4-5 years, Vietnam will have 35 million middle class, a dream population demographic for any investors looking in and for domestic investors.
• The M&A landscape also represents rising challenges and opportunities for mindset shifting and knowledge building for business owners, executives, and leaders.  Expressing cautious optimism, Ms. Binh Le Vandekerckove, Founder & CEO, of ASART DEAL ADVISORY, mentioned the need to realign to get businesses to overcome the barrier mindset of ‘being sold off’ to “strategic business move” as part of the nature of M&A.  

Ms. Binh Le Vandekerckove, CEO, of ASART DEAL ADVISORY, suggested businesses shift their mindsets from ‘being sold off’ to ‘strategic business move’ in M&A.

So, what does it mean for organizations and the Vietnamese workforce moving forward? Despite ongoing economic challenges, Doodle Design suggests focusing on getting ready and preparing for opportunities. Here’s how

• Strategic Planning: Plan strategically, aligning business objectives with market desirable, putting customers and team full alignment at the very heart of the process.
• Building team capabilities and focus on reskilling and upskilling blending between AI and critical creative thinking skills  as core advantages to win
• Building a culture of innovation and designing a system that nurtures this strategy.
  Identifying areas of opportunities to create and capture new values by using customer experience as the north star. 
• Cultivate a culture of lifelong and continuous learning through a dynamic blend of in-person, online, and hybrid learning, delivered by AI or experts in the field. 

Ms. Nhu Vo, Co-founder, Doodle Design, and Ms. Binh Le Vandekerckove, CEO, ASART DEAL ADVISORY, at Vietnam M&A Forum 2023.

So, embrace changes, stay informed, keep our heads up, and hone organizational capabilities and skills to get ready to win. Ready? Set. Go!

Join us in shaping the future — explore possibilities by reaching out at hello@doodledesign.co or connecting with us on LinkedIn.

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