Meet a New Doodle

Meet Doodle where great ideas are made through the power of Design.

Since we launched Doodle Brands in late 2019, a lot has happened. Customer behaviour has changed. The way we live, work, and collaborate is different. Brands and businesses now face new challenges and opportunities.

While helping brands across industries innovate and create delightful customer experience and moments, we’ve gained deeper empathy in our clients’ desires to re-frame a whole new area of opportunities and respond to their needs.

Through the process of brand creation and the journey to help our clients be better problem solvers, innovators and collaborators, we were invited into a broader challenge. How might we bring the brand promise to Customer Experience, Services, and Product Innovation across all the Touchpoints desirably and viably?

This is why we reimagined Doodle: To help our clients create design-centric ideas to make the right things and ultimately make the things right.

But why ‘Design’?

Design goes beyond visual effects into how we solve problems creatively by focusing on the most fundamental and critical factors – human behavior and emotions.

Think about branding, customer experience, customer journey mapping, strategy, and new ways of collaboration. Everything we do and create solutions for centers on human-beings, their pains and gains.

Doodle is an intersection of Customer Desirability, Business Viability and System-Feasibility through Deep Empathy, Co-Creation, and the “Make. Test. Learn.”. process.

Though our focus has evolved with more clarity and better impact, our core values remain the same.  Our purpose of why we are here remains genuinely stronger.  Doodle is a passionate team of brand, experience, and strategic designers who help like-minded clients make great ideas centering on human-beings to bring maximum impact.

We are proud to introduce a new Doodle and our new digital space: From Design to Strategy and Training. Come say hello and let’s make it great together.