Introducing Doodle Brands
A Design Thinking and Brand Innovation Company
HCMC, Nov 14, 2019
Today, Doodle Brands makes a debut through a launch party at The Park Hyatt Hotel in HCMC for their VIP clients, partners and industry leaders.
If there is a perfect marriage, it is the one that Doodle Brands has put together to introduce to the world today.
Doodle Brands is a Branding and Design Thinking company. One of the very first companies in Vietnam to focus on Brand Innovation through Design Thinking. Doodle Brands is also one of the few key partners of LUMA, a world leading Design Thinking Institute.
What does that all mean? Well by applying Design Thinking to Brand Innovation, Doodle Brands has a strong competitive edge — in fact TWO competitive edges – as we can combine ‘insights’ with ‘creativity’. That means we can help clients create a brand that looks good and works well so businesses can delight their customers.
Design Thinking is a mindset and methods used to solve problems creatively to innovate brands and business. Collaboration or co-creation is at the heart of this method. Doodle Brands and their clients engage through interactive, visual, and hands-on workshops to frame and solve the smallest, biggest and most important problems a brand might face. From there, outcomes such as strategies, identity, Customers Experience, Customers Interfaces, and all the brand interaction touchpoints and materials are created.
Doodle’s unique Design Thinking Brand Innovation approach include 3 key steps: Look again at Customers’ pain. Understand their insights. Doodle a way forward.
“Design Thinking is not new. Brand Innovation is not new either. But marrying the two together is a powerful and disruptive way to create winning brands. People ask us which company’s is Design Thinking for? We say any categories. Any companies with the right mindset that want to get closer to their customers to uncover their real problems so we can create the ultimate solution.” shared Chris Elkin, Founder, Doodle Brands
The illuminated logo was installed in dark room with neon tangles to allow guests to ‘empathize’ customers’ pain’. This is the first step called “look again” in Doodle Brands’ 3 steps process
As for the 2nd step “Understand”, Doodle Brands created a gigantic post-it note wall so guests can visualize. All ideas were doodled and shared on the wall. A beautiful collection of ‘collaboration’
Moving to the final step Do(doodle), Doodle Brands’ Founder, Chris Elkin, shared the ‘way forward’ in their recipe, marrying Design Thinking and Brand Innovation to create innovative brands. He also shared his passion and personal story and journey of how Doodle Brands idea was incepted and inspired to where it is now.
About Doodle Brands:
Doodle Brands is an acclaimed Design Thinking Brand Innovation team and network inspired by the fast-changing, every-day lives of people in Vietnam and Asia.
We help leaders innovate, co-create and design brands, products and services through human-centered design.
For over 20 years, we’ve succeeded by getting closer to customers, aligning people around a shared way forward together and making brands that spark the imagination and delight customers.
We believe brand innovation starts with an agile, customer-first, ‘outside-in’ mind-set and unrelenting focus.
Through curiosity, collaboration and playful creativity, we bring brands closer to their customers to uncover their real problems so we can create the ultimate solution.
Our expertise covers a range of industries from real estate, education, retail, FMCG, automotive and technology to the coworking sector.
Our multi-sector client list includes Prudential, JLL, AIA, Standard Charter, Metlife, Scoot, Hyundai, Pizza Hut, Dreamplex and many others.
We boast a comprehensive network of creative talents from design thinking experts and industry partners, designers, writers, photographers, videographers, techies to UX/UI experts.
Drop in to say hello and let’s chat about how we can help you.
