To celebrate the 20th anniversary of the Design Council‘s “Double Diamond of Design”, Doodle would like to share our appreciation for this indispensable framework that we place at the heart of all our Design Thinking-led Innovation here in Vietnam and beyond….
Doodle celebrates the Double Diamond of Design, because of its simplicity and practicality in driving design innovation, irrespective of the challenges, methods or tools used.
It reminds us to stay open-minded, to ‘question the question’ and challenge our internal assumptions & bias, guiding teams to innovate and collaborate putting ‘people problems first’ at the heart of the process, early, often and throughout.
For all our Design Thinking-led work, we apply the Double Diamond of Design as a guideline for capability building and customer journey led client innovation.