Thank you Campaign Asia-Pacific for covering our official launch.

WPP and Cathay vets launch Vietnam brand innovation firm

Chris Elkin, former WPP group managing director, and Nhu Vo Elkin, former sales and marketing manager for Cathay Pacific Vietnam, have launched Doodle Brands, which they bill as one of the first companies in the country to focus on marrying brand innovation and design thinking (human-centred design). The company says it engages clients through interactive, visual, and hands-on workshops to frame and solve brand problems, with outcomes such as strategies, identity, customer experiences, customer interfaces, and other brand-interaction touchpoints and materials. Doodle Brands is a partner of LUMA Institute, a US-based leader in design thinking.

Click here: Campaign Asia-Pacific