Millions of Vietnamese people in the poor and remote areas lack access to basic financial products and services such as payment, money transfer, savings, or insurance. Imagine if our design initiatives could bridge this gap, enabling not only individuals but also their families and communities overcome financial struggles and achieve their goals
Over the past year, Doodle Design, a Vietnam based Innovation firm and IDEO.org, have collaborated to co-design Bright Futures, a peer-led financial literacy program. Funded by Primark and Standard Chartered, this project aimed to equip garment workers with the knowledge and confidence to manage their finances at a moment when wage digitization was growing more prevalent, introducing workers to new pathways towards financial inclusion.
How might breaking the silence around money transform lives?
In our work on Bright Futures, we learned that money often acts as a commanding yet unspoken force, influencing decisions and relationships, despite rarely being discussed.
Designing to erase this taboo became one of our central challenges—only by creating an environment where workers felt empowered to ask questions and talk openly about their finances, could we encourage new behaviors around money management.
Dive into the details of the Bright Futures Case Study.
