A new marriage

Hello there!

We’d love to tell you more about Doodle Brands – a new marriage of design thinking and brand innovation (with a splash of playful creativity).

What does that mean exactly? Well by applying Design Thinking to Brand Innovation, Doodle Brands has a strong competitive edge – in fact, TWO competitive edges as we can combine ‘insights’ with ‘creativity’. That means we can help clients create a brand that looks good and works well so their businesses can delight customers.

To explain further, Design Thinking is both a mindset and a method that can be used to solve problems creatively to innovate brands and businesses. Collaboration or co-creation with customers is at the heart of this approach.

Doodle Brands and their clients engage through interactive, visual and hands-on workshops to frame and solve the smallest, biggest and most important problems a brand might face. From there, outcomes such as strategies, identity, customer experience, customer interface, and all possible brand interaction touchpoints and materials are created.

Doodle’s unique Design Thinking Brand Innovation approach includes three key steps: Look again at customers’ pain points. Understand their insights. Doodle a way forward.

“Design Thinking is not new. Brand Innovation is not new either. But marrying the two together is a powerful and disruptive way to create winning brands. People ask us which company is Design Thinking for? We say, any company with the right mindset that wants to get closer to their customers, to uncover their real problems, so together we can create the ultimate solution,” says Chris Elkin, Founder, Doodle Brands.

Doodle Brands can proudly claim to be one of the first companies in Vietnam to apply design thinking to brand innovation.

Curious to know more? Please visit us at doodledesign.co