Reimagine HealthCare White Paper: Design to Change Life

Vietnam’s Leading Healthcare Players




Healthcare Reimagine White Paper through Design Thinking


Mekong Capital, YCP Solidiance, and Doodle Design have something in common. A purpose to make an impact on life using their expertise and most importantly their empathetic mindset to the people who are in need of access to better quality healthcare in Vietnam. This was why they came together to engage healthcare industry’s top leaders to put Design Thinking to full use and start to reimagine healthcare in Vietnam.

How We Helped

Goring through these key steps: Persona Design, Deep Empathy and Reimagine Co-Creation Workshopping, Selecting Ideas, Moving Forward (actions), Doodle led various design thinking workshops, co-creation sections and valuable contributions from industry’s top minds in Vietnam to arrive at meaningful ideas and next steps to open access to quality healthcare for Vietnamese people.

The initiative was presented under a form of Healthcare White Paper. The paper started from a powerful heartfelt story and personal drive. The experience Hawkins Pham and his family encountered with their daughter’s heart issue brought about a passion to change lives and grant wider access to Vietnam’s healthcare to a bigger population. The White Paper was 100% design-led. The outcomes of this white paper were the results of a raw and authentic Design Thinking process starting from Empathy to Ideate to Reimagine. Hundreds of post-its, 432 ideas sparked. And 9 final actionable ideas.

Take a look behind the scenes of the White Paper here with the Doodle team.

“As we move forward, we hope that this white paper is just the end of the beginning of an ongoing journey to continually Reimagine Healthcare in Vietnam.”
Hawkins Pham
Be Cause Partners
  • Where People Thrive, Banking Evolves: Embracing Human-Centric Culture
    Design Thinking Learning Journey: Learn. Do. Lead.
  • Working Together for a Healthy Future
    Strategy Design
  • Implementing and Growing a Human-Centric Culture for the Future of Banking
    Design Thinking Learning Journey: Learn. Do. Lead.

    Design Thinking Pitstop

    Design Thinking E-Learning Content
  • Design Thinking Road to a Merchant’s Heart and Mind
    Experience Design, UX/UI Design, MVP Design
  • Bringing a notch to a stock experience
    UI Design for Money Transfer Journey
  • Adding Stimulation to a Bank Brand Plan
    Brand Plan Innovation Workshopping
  • Finding Moments That Matter
    Customer Journey Design
  • Design Thinking for a Common Humanitarian Purpose
    Design Thinking Workshopping
  • A Timeless Sound
    Brand Design, Strategy Design