Mekong Capital, YCP Solidiance, and Doodle Design have something in common. A purpose to make an impact on life using their expertise and most importantly their empathetic mindset to the people who are in need of access to better quality healthcare in Vietnam. This was why they came together to engage healthcare industry’s top leaders to put Design Thinking to full use and start to reimagine healthcare in Vietnam.
Goring through these key steps: Persona Design, Deep Empathy and Reimagine Co-Creation Workshopping, Selecting Ideas, Moving Forward (actions), Doodle led various design thinking workshops, co-creation sections and valuable contributions from industry’s top minds in Vietnam to arrive at meaningful ideas and next steps to open access to quality healthcare for Vietnamese people.
The initiative was presented under a form of Healthcare White Paper. The paper started from a powerful heartfelt story and personal drive. The experience Hawkins Pham and his family encountered with their daughter’s heart issue brought about a passion to change lives and grant wider access to Vietnam’s healthcare to a bigger population. The White Paper was 100% design-led. The outcomes of this white paper were the results of a raw and authentic Design Thinking process starting from Empathy to Ideate to Reimagine. Hundreds of post-its, 432 ideas sparked. And 9 final actionable ideas.
Take a look behind the scenes of the White Paper here with the Doodle team.