This case study was written by our client partner, F88, reflecting their perspective and experience collaborating with Doodle Design to bring customer-centric innovation to life.
The story captures how F88’s teams embraced Design Thinking to co-create high-impact Customer Value Propositions (CVPs) that align deeply with customer needs and F88’s long-term strategic vision
F88, one of Vietnam’s leading financial service companies, partnered with Doodle Design & Design Thinking Academy to co-create Customer Value Propositions (CVPs) for distinct customer segments.
The collaboration aimed to align teams across the organization around a shared customer vision – transforming insights into meaningful, actionable strategies that drive innovation and impact.
Through an engaging, ‘learn-by-doing approach’, Doodle Design empowered F88’s teams to collaborate, co-create, test and apply Design Thinking directly to real business challenges. What made the experience truly stand out was the careful preparation and knowledge base provided before the workshop, which ensured participants came in with a solid foundation.
During the sessions, Doodle’s facilitators skillfully blended theory, practice, and creativity, using a wide range of fit-for-purpose Design Thinking toolsets and the Mural digital platform to make collaboration seamless and highly interactive.
Participants were not only inspired by the process but also equipped with practical frameworks and tools they could apply immediately in their day-to-day work – turning insights into actionable ideas, and ideas into tangible prototypes, ready for immediate customer-testing.
The workshop became a co-creation journey where empathy met strategy, and innovation met execution – resulting in meaningful outputs that are now shaping how F88 designs value for customers.
“The Doodle Design team impressed us with their preparation, structure, and creativity. By combining knowledge sharing, real collaboration, and the right digital tools, they made Design Thinking feel accessible and actionable for everyone.” – L&D Team
“We have great experience working with Chris in our 2-day Design Thinking workshop. From session to session, he has helped our middle manager team walk in the shoe of customers, experience a new way of collaborative and creative working, and bring up numerous valuable ideas. We highly appreciate Chris’ professionalism, adaptivity, and charisma to inspire the audience” – Ms Ngoc – Head of Segmentation
“We’re truly grateful for the trust and partnership with the F88 team. It’s been inspiring to see how wholeheartedly they embraced human-centred ways of working — co-creating CVPs that deliver real value for their customers and business. We’re thrilled to continue supporting F88 on their journey of growth and innovation.”- Chris Elkin, Founder, Doodle Design
Ready to invite your teams and customers to co-create customer-driven growth?
Contact us to explore how Doodle Design can help you turn insights into ideas that make an impact through Design Thinking.
