Through the power of Design Thinking,
we help people and organizations
create human-centric ideas
for maximum returns.
Through the power of Design Thinking, we help people and organizations create human-centric ideas for maximum returns.

Through the power of Design Thinking, we help people and organizations create human-centric ideas for maximum returns.



The world we live in is volatile, uncertain, complex and fast-changing. Leaders fear what they are offering today is no longer relevant in the coming years. Change is imperative.
How might we help?
Our “Co-Creative” and “Iterative” approach takes you closer to your customers to make better decisions and deliver strategic and meaningful solutions for any challenge.
A more customer-centric team. Break-through initiatives. A great experience. We’re here to win together. Explore how we help.


















Doodle kicked-off the “Financial Futures” project launched by Standard Chartered Bank, Primark and IDEO.org, an initiative to enhance financial health...
In today’s world, staying connected is easier than ever. However, we are drowning in the endless availability of technology and...
In Customer Experience Design, we care about customers at an emotional level. We ask questions like: “How might we help...
At the heart of what we do, we take and drive our clients’ goal to tangible and actionable outcomes. We...
Growth Manager’s main role is to establish relationships with key target clients, respond to needs and lead Doodle’s initiatives to...
We are seeking an Executive Assistant to provide support to our leadership team on operations, business initiatives and people management...
And we mean it in a fun way. This simple visual of the Double Diamond of Design (Inspired by the...


Our brand refresh process with Doodle Design was highly collaborative and resulted in a product we are very proud of. Their iterative and customer-centered approach is exactly what we were looking for to ensure our brand would resonate with the right audience.

Doodle Design was amazing to work with! They mobilized a team (at the last minute) to help design and carry out a product research plan to test five different product prototypes to determine what breakfast product Dutch Lady should invest in.

The 3 years strategy vision was made clearer with the power of Design Thinking and Doodle team’s facilitation. Doodle’s team challenged and helped us think outside the box and re-look at what we do with different lenses.

As a marketing leader, I can see how the power of Design Thinking by Doodle inspires greater performance and potential in MSB’s team. The trainer was good at getting the best out of us, making us excited about our transforming marketing strategy.

Everyone saw the benefits of Design Thinking and wholeheartedly put it to use. The better news is this great collaboration, involving every teammate, helped us create some of the best ideas we have had.

The Sentry is a result of synergy, deep customer empathy, and strategic thinking. Doodle visual execution is the icing on the cake and really sets us apart from the competition

Design Thinking is an interesting and necessary method to improve our service. I was very impressed with the Doodle team. Our team had a smile on their face. It looked really fun and we achieved the results we wanted.

Doodle took us through a journey of strategy, ideation, and creation. We are so proud to show off the newly-born Sonatus, and Orbital brand to the world

We had a lot of thoughts and ideas. Doodle Team crawled into our heads and cleaned them up nicely

Chris and Doodle team’s Design Thinking approach, and facilitation skills lift up the students’ energy to deliver their best results. Their attention and interest in Fullbright makes us feel confident.

We were impressed at Doodle’s creative thought process. We want to do that again on another project. Look forward to working with your team again.

Chris and Nhu’s energy, passion and knowledge really excites you and makes you keep ‘innovating’. It’s a world full of Rose and Green post-its for these two.

Looking at this brand identity created by the Doodle team is like sipping a glass of fine red wine. It’s so nice.

Hundreds of ideas were created in a 2-day Design Thinking workshop. With Chris and Nhu’s facilitation, we clustered them to a powerful few. The team walked away with clarity to innovate better for the changing future.

1On1 English collaborated with Doodle to identify the problems we were solving. By running extensive user research, we have been able to iterate and improve our product and optimize our positioning

This is an outstanding Design-led collaboration producing fantastic results and a fresh new perspective that we will use going forward.

We were truly inspired by Doodle and their people who led the customer experience project with passion, courage and creativity.

We truly appreciate Doodle’s hands-on approach to develop a solid, evidence-based brand strategy. The Design Thinking workshopping was helpful to unlock ways to communicate the right messages to our customers.

We had a vision to create a game-changing BNPL platform. Doodle’s ability to marry aesthetic and strategic goals into an identity with a distinctive positioning and compelling story really impressed us.